"Haberman aim to be the most innovative and originally baby feeding brand worldwide, Founder and Director Mandy Haberman for 30 years has been shaping the future of infant feeding, working with parents, paediatricians and healthcare professionals to support child welfare and a person-centred approach to feeding. Her expertise and chid feeding information has been used by the UK Government’s Sure Start Nurseries. In 2000 Mandy was been named British Female Inventor of the Year and received a Design Effective Award. Mandy invented the anywayup cup, the world’s first sippy cup. This non-spill toddler trainer cup featured an innovative valve that sealed between sips. It revolutionised the infant feeding products market and remains the best and most popular non-spill cup in the world Haberman has long been aware of the need for a better baby bottle that was pro-breastfeeding, anti-colic, anti-reflux and anti-obesity. Since its launch, the Haberman Suckle Feeder has received widespread acclaim from healthcare professionals, scooped numerous accolades, including the coveted Prima Baby Gold Award and Junior Magazine Design Award. Over 42 million products are sold every year featuring the Haberman Technology "