"Here in Chicco, we immerse ourselves in a child’s world every single day. We put passion and dedication into everything we do in order t give mothers extra little moments of serenity in their frenetic everyday lives. We communicate this approach through our values, personality and unique way of expressing it, which we call “CHICCO’S WAY”. We aim to listen to the needs and emotion of parents and children. We understand them, we make them our own and we have made our mission to provide the best solutions for them. This is what we called EMOTIONAL INTELLIGECE. We have over 50 years’ experience in the world of baby care and we continue to build on this expertise though our work at the Chicco research Centre. Finally, because the experience of being a parent is by definition a happy and positive one too, our product range is aimed to be simple and straightforward and to offer parents a solution for everyday needs. That’s why we are the only 360 degree brand in the nursery market. "