"WOW Toys was launched at the 1997 London Toy Fair and though dwarfed by the international toy giants, WOW’s strong and clever designs soon caught the attention of parents and children alike. Since then WOW has expanded and grown and is now available across the UK and 50 countries worldwide. WOW has a clear mission right from the beginning, to design great quality toys with real long-lasting play value that did not require batteries. There would be no cutting corners and a focus on good design, safety and durability of the toys is the promise and vision of the brand for generations to come. The magic behind what WOW does in that of the children’s imagination, without the need for environmentally unfriendly batteries. The toys stimulate learning through creative play and discovery using vibrant colours, sounds and clever mechanical features. Using mixed gender and ethnic roles to assist with early years social development. WOW toys are a Great British company totally committed to innovation, design and quality in preschool toys for over two decades. Every toy is created with children in mind, with no sharp edges or small parts and no hazardous choking parts, no PVC, BPA and non-toxic paint, with a 5-year guarantee making them toys you can trust! "